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About Us
Orolaia started with the money questions that kept coming up among my family, friends, and community.
How do I build credit when I’m new to the U.S.? Should I invest while I’m paying off debt? When should I start saving for retirement? What’s the difference between an IRA and a 401(k)? And why is someone trying to sell me life insurance as an investment?

Hi, I’m Natalia.
I’m Colombian, an immigrant, and the person people in my life often call when they’re trying to figure something out about money.
Over time, I noticed the same questions coming up in different conversations. People were working, saving, and trying to make good decisions. But they weren’t getting explanations that helped them understand their options.
Sometimes, the people offering help were more interested in selling them something than helping them understand their options.
I started Orolaia to bring those conversations beyond the people who already had my number.
I have a bachelor’s degree from Harvard and an MBA in finance from Wharton. That education is part of what I bring to Orolaia, alongside my experience navigating life in the U.S. as a Colombian immigrant.
What you’ll find here
We explain credit, saving, retirement accounts, and investing, with examples of how they work in everyday life.
That means going beyond “open a Roth IRA” to explain what happens after you open it. Or looking at why your credit score might fall even when you’ve been paying your bills.
We’re building Orolaia in English and Spanish because finding a useful answer shouldn’t depend on which language you’re more comfortable asking in. The questions change as life changes, from getting your first credit card to earning more and wondering what to do with it.
Maybe you’ve been meaning to start investing, figure out your retirement account, or finally look into that financial product someone recommended. Let’s get into how it works, what it costs, and what you should know before deciding.
